Website Design in Ketchikan, AK

Depends on the page. Adding a new page that follows an existing template, another service page or another location page, for instance, is usually something you can do yourself through the content editor once we've set up that page type as a reusable pattern. A genuinely new page layout, one that doesn't match any existing template, is design work and typically needs us involved to keep it visually consistent with the rest of the site. We're upfront during the build about which pages were set up as repeatable templates.

No, and this is a common mistake worth avoiding. Placeholder text, the gray hint text inside an empty field, disappears the moment someone starts typing, so if it's the only label, a visitor who gets distracted or comes back to the form later has no way to remember what that field was for. We always pair a field with a persistent visible label positioned above or beside it, using placeholder text only for a supplementary example format, like showing '(555) 555-5555' inside a phone field that already has its own label.

A strong hero section combines a clear, specific headline, a short supporting line that adds context, a visible call-to-action, and an image or visual that supports rather than distracts from the message. We avoid vague, generic headlines that could belong to any business in any industry, aiming instead for language specific enough that a visitor immediately understands what you do and why it matters to them. Everything in that space earns its position by contributing directly to that first few seconds of understanding.

We generally add related-content sections, a 'you might also need' block linking to a complementary service, or a link back to a relevant page from a blog post, since it keeps visitors exploring the site rather than leaving after one page. It also helps search engines understand how your pages relate to each other. We design these sections to feel like a natural, relevant suggestion rather than a generic auto-generated list of every other page on the site, which tends to get ignored.

It matters for how much of the content actually gets read. Long, dense paragraphs on a screen discourage reading far more than they would on paper, since visitors tend to scan rather than read word for word. We break content into shorter paragraphs, generally two to four sentences, and use bullet points for genuinely list-like information, features, steps, included items, rather than forcing everything into prose. That formatting does real work in getting your message actually absorbed instead of skipped over.

It matters quite a bit. A vector logo file, like an SVG or AI file, scales to any size, from a tiny favicon to a large printed banner, without losing quality, and can be easily recolored for things like a dark-mode version or a single-color footer treatment. A raster file, like a JPEG or low-resolution PNG, is fixed at one size and quality level and gets blurry when scaled up. If a vector version doesn't exist yet, we can often recreate one from a high-quality raster file before building it into the site.