If your website was last redesigned before 2021, it almost certainly has a Google Core Web Vitals failure — which is actively suppressing your search rankings. — Free assessment →
Website Redesign
Your Old Website Isn't Just Embarrassing — It's Costing You Specific, Measurable Revenue
We hear the same thing from business owners before a redesign: "I know my site is bad but I'm not sure it's really costing me anything." It is. Here's how to know for certain.
Log into Google Search Console and look at your click-through rate. If it's below 3%, visitors are seeing your site in search results and choosing your competitor instead. Check Google Analytics and look at your bounce rate. If it's above 65%, more than half of your visitors are leaving immediately without taking any action. Check your form submission count for the last 90 days and ask yourself how many of those turned into actual customers.
A website redesign that moves your bounce rate from 72% to 40% doesn't just look better — it functionally doubles the number of visitors who engage with your business. We've done this 60+ times. We know what makes the difference.
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- SEO100
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Quick Answers
How much does a website redesign cost?
Redesigns start at $299 for a 5-page site and $599 for a 10-page site — the same fixed pricing as a fresh build, based on the new site's size. Pricing is fixed with no hourly billing, so you know the cost before we start. You own everything we build.
Will a redesign hurt my Google rankings?
No — a redesign done correctly preserves your existing content and Google rankings using proper 301 redirects, so you don't start from zero. We map every old URL to its new address so ranking equity transfers over. We've built 200+ sites since 2017 and keep 98% of our clients.
Do I need a redesign or just a refresh?
If your foundation is modern, a light refresh is usually enough; if the site is slow, outdated, or you don't own it, a clean rebuild is the honest call. We'll tell you which one fits rather than upselling you into a full rebuild you don't need.
How long does a redesign take?
You approve a mockup before any build begins, and the finished site targets our ~1.8-second average load time with a mobile-first design. Nothing gets built until you sign off on the design, so there are no surprises when the new site goes live.
Does Any of This Sound Familiar? (Be Honest.)
Your site takes more than 3 seconds to load on mobile.
Google's Core Web Vitals report shows this directly. A 3-second mobile load time puts you in the bottom 25% of websites globally, which Google factors into your search ranking. Check yours at pagespeed.web.dev.
It doesn't look right on an iPhone.
If your site requires pinching to zoom, has text that overflows the screen, or has buttons too small to tap — you're giving every mobile visitor a bad experience. Given that 60%+ of your traffic is mobile, this is a conversion catastrophe.
You're embarrassed to share your own URL.
If you hesitate before giving someone your website address, your site is failing you. Your website should be one of the strongest sales tools you have, not something you apologize for.
You can't update it yourself without calling someone.
If changing your phone number, your hours, or your prices requires a developer, you have a dependency problem that will cost you money every time something needs to change.
You're not getting calls or form submissions from it.
A website that generates zero leads isn't a website — it's a brochure that cost you money and does nothing.
Your competitors' sites look more professional.
Look up your top 3 competitors right now. If their sites look better than yours, they're winning the first impression battle with every shared potential customer.
It's not showing up when you Google your own services in your city.
Try searching "[your service] [your city]" in an incognito window. If you're not on page 1, your site isn't doing its job.
The last update was more than 3 years ago.
Web design trends, user expectations, and Google's ranking criteria have all changed significantly since 2021. A site designed to 2020 standards is competing in a 2025 world.
We Rebuild Your Site — But We Protect Every Ranking You've Earned
The biggest fear business owners have about redesigns is losing their Google rankings. It's a legitimate fear — done incorrectly, a redesign can destroy years of SEO equity overnight. Here's exactly how we prevent that.
Every URL on your current site is documented before we begin. Every URL that changes in the new site gets a 301 redirect from the old address to the new one. A 301 redirect tells Google: "the content that used to be here has permanently moved to here — transfer all the ranking credit to the new URL." We verify every redirect is working correctly before we flip the site live.
Your existing backlinks — links from other websites pointing to your site — are also preserved through this redirect process. The PageRank those links pass to your site doesn't disappear during a redesign we handle. We've done 60+ redesigns and never had a client lose rankings as a result of our migration process.
We also keep your site live on its current hosting until the redesign is complete on a staging server and you've approved it. You experience zero downtime. Your visitors, your customers, and Google see no interruption.
Redesign Pricing — Pick Your Level
Site Refresh
- ✓Keep your existing structure
- ✓Modernized design
- ✓Speed optimization
- ✓Best for functional but outdated sites
Full Redesign
- ✓New design
- ✓New structure
- ✓New copy
- ✓Best for a complete overhaul
Enterprise Redesign
- ✓Complex, custom sites
- ✓Custom functionality
- ✓eCommerce migration
- ✓Best for large-scale rebuilds
Nationwide
Website Redesigns for Small Businesses Across All 50 States
We redesign outdated websites for small businesses nationwide — fully remote, at the same fixed price no matter which state you're in.
✓ Fixed price, fully remote, nationwide
Redesigns That Paid Off
“I was terrified of losing my Google rankings — I'd spent two years building them. Antrais Tech documented every URL, set up 301 redirects for every single page, and verified them all in Search Console before going live. My rankings didn't drop. They actually improved — the new site's load time is 1.4 seconds vs 5.8 on the old one, and Google rewarded that. Traffic is up 34% since the redesign.”
“My old site had a 78% bounce rate. I didn't even know what that meant until Antrais Tech explained it to me: 78% of my visitors were leaving immediately. New site is at 31%. Same Google Ads budget, 3x the form submissions. The redesign cost $599 and generated $24,000 in new business in the first 90 days.”
“What I appreciated was that they told me upfront which parts of my old site were actually working and should be kept, and which parts needed to be rebuilt. They didn't just start over for the sake of it. That honesty saved me probably $800 in unnecessary work.”
Start With a Free Redesign Assessment
Enter your current website URL. We'll analyze load speed, mobile performance, SEO, and conversion rate — and send you a free report.
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